When it comes to marketing, there are myriad excuses not to do it.
- Cash flow is really tight right now.
- There isn’t enough time. I have to take care of clients first.
- I don’t know where to begin.
- We don’t need to market; we need sales.
You get the picture. All those excuses – and scores of others – lead to nothing in the pipeline and total blame on the economy.
Yet there are small and growing businesses that are having their best year ever, thanks to resourceful and consistent marketing.
In marketing, it’s not what you spend, but how you spend it. The difference between a successful and not-so-successful company is simple: the former keeps its name out there; the latter finds all kinds of excuses not to market.
That’s why Adrienne Zoble founded BroadsOnBusiness.com, an online marketing community: to help you market consistently, despite your specific marketing budgets of money, people and time.
Every month you’ll have access to Adrienne and some of the best marketing minds in the industry – many experienced “broads” and a handful of knowledgeable guys – each with outstanding expertise in one of the many spokes that comprise the umbrella called “marketing.”
It doesn’t matter if marketing is totally new to you, or if you’re simply frustrated by marketing efforts that are yielding results far below expectations.
Marketing is a State of Mind. Every time you answer a phone call or respond to an email, that’s marketing. Just this week-end my family opted out of a fun activity, because the person at the company was so rude on the telephone. It’s your choice to allow your people to be indifferent or to be courteous, but make no mistake about it: either one is marketing, because you have one chance to make a good first impression. And that chance costs you nothing and takes little time.
Employee training might be an idea that’s slipping right through your fingers, because you’re convinced marketing requires a long, uninterrupted block of time, costs a lot of money and takes forever to work.
- Knowledge
- Insights & Ideas
- Accountability
- Camaraderie
Just look at all the benefits your BroadsOnBusiness.com membership buys! Knowledge, Insights & Ideas, Accountability and Camaraderie, all at unbelievably low prices!
