Broads on Business

Tip #88: Marketing doesn’t stop when you’re busy.

Adrienne Zoble — Mon, 07 May 2012 17:29:10 +0000

This is one of the biggest challenges that small and growing businesses face: keeping their marketing consistent, even while really busy. The issue, I believe, focuses on All or Nothing (AON). Owners put outlandish demands upon themselves that are destined not to be implemented. Remember, just one sales follow-up and one check-in call per week [...]

Tip #87: Avoid the great Unknown.

Adrienne Zoble — Mon, 30 Apr 2012 10:00:00 +0000

As many times as I’ve given my Unknown to Unknown, Known to Unknown and Known to Known spiel, as frequently as I’ve warned about the risks and expenses of Unknown to Unknown, people gravitate to that form of marketing. Business owners get lured by the numbers. “Adrienne, the newspaper has a circulation of 140,000 readers. [...]

Tip #86: Just do it.

Adrienne Zoble — Mon, 23 Apr 2012 14:44:18 +0000

I meet with too many people who avoid marketing. “I haven’t got the time” is one excuse. Another is “I don’t know where to start.” The issue is that people look upon marketing as an activity that takes a long, uninterrupted block of time, costs lots of money and takes forever to work. Wrong on [...]

Replay of the March 7th Teleseminar “Creating TOMA”

Adrienne Zoble — Wed, 18 Apr 2012 16:02:06 +0000

Click below to hear the replay of the “Creating TOMA” (Top Of Mind Awareness) teleseminar recorded live on March 7th.

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Tip #85: Stop being so nervous about making presentations.

Adrienne Zoble — Mon, 16 Apr 2012 10:00:51 +0000

People are in your corner, when you get up to speak to them. It’s all about them, not you. As long as you’re prepared, you’ll do fine. If you begin with some silly comment like, “I hope you like this. I really haven’t had time to prepare,” or “Oh, I’m so nervous. This is the [...]

Tip #84: Work on your elevator speech.

Adrienne Zoble — Mon, 09 Apr 2012 10:00:18 +0000

I can’t tell you how many really poor introductions I’ve been subjected to over the years. Who are you, what do you do, and how will your products/services benefit me? That’s it. Not that you just started with the company, not that this is a new service you’re providing, not that you work out of [...]

Replay of webinar: Newsletter Marketing Only One Weapon in your Arsenal

Adrienne Zoble — Fri, 06 Apr 2012 21:21:53 +0000

Member Content: Presented live on April 3, 2012. Posted on April 6, 2012. Feet Wet members have 2 weeks from the posting of the webinar to view the presentation. Leg Up members have 2 months from the posting of the webinar to listen to the presentation and Knee Deep members have permanent access to all [...]

Tip #83: Hire the professionals to handle what’s not your strength.

Adrienne Zoble — Mon, 02 Apr 2012 10:00:34 +0000

Business owners have a terrible habit of thinking they have to everything themselves. Even if, during this recession, you’ve had to let people go, there’s nothing to stop you from bringing in someone on a part-time or project basis. Every time you give yourself another assignment, that’s an assignment that has a 90% chance of [...]

Tip #82: Establish priorities for what needs to be done.

Adrienne Zoble — Mon, 26 Mar 2012 10:00:59 +0000

I’ve said it before, and I’ll say it again: it’s less likely to be “no time” and “no money” than it is to be “no priority.” Rather than thinking of doing something and finding all the reasons why you can’t, consider the benefits (WII-FMs) to your company of actually doing it. People in small and [...]

Tip# 81: Pay attention to your follow-up.

Adrienne Zoble — Mon, 19 Mar 2012 10:00:26 +0000

Over the years lots of business courtesies have gone out the window. Two of the most serious voids are in returning phone calls and responding to emails. It’s just plain rude not to return phone calls (solicitations excepted). If you suspect that the conversation will take awhile, then email that you received the message, are [...]