Broads on Business

Tip #77: Be creative.

Adrienne Zoble — Mon, 20 Feb 2012 11:00:18 +0000

Many of you work within Federal and State regulations that provide challenges to your marketing efforts. For example, financial planners and health care professionals may not reveal the names of their clients or patients respectively. Yet there are creative, albeit legal ways to get around the restrictions. For example, invite a mix of clients/patients and [...]

Public Relations: Where do I begin?

Adrienne Zoble — Mon, 13 Feb 2012 20:23:11 +0000

Public Content: Public Relations: Where do I begin?

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Tip #76: Hire professionals to do what you don’t do so well.

Adrienne Zoble — Mon, 13 Feb 2012 11:00:55 +0000

It amazes me how business owners struggle through their own tax returns, business plans, the full menu of hiring procedures from classifieds through interviewing, generating public relations, marketing plans. Your own time is best spent doing what you do for a living . . . and getting paid for your products and/or services. When you [...]

Tip #75: Introduce yourself and your company with confidence.

Adrienne Zoble — Mon, 06 Feb 2012 11:30:14 +0000

In almost 35 years of owning my own business, I’ve been privy to some of the worst introductions on the planet. Remember, you have one chance to make a good first impression. Practice what you’re going to say, and discuss benefits (WII-FMs), not boring facts.

Tip #74: Educate your clients/customers about what you do.

Adrienne Zoble — Mon, 30 Jan 2012 11:30:07 +0000

Do your clients or customers know everything you do? I asked this question at a recent talk and received immediate feedback from a very frustrated computer consultant whose best buddy had just purchased some technology elsewhere. Then a client called and told how she educated her client about the diversity of their services and picked [...]

Tip #73: You can’t generate too many referrals.

Adrienne Zoble — Mon, 23 Jan 2012 11:30:24 +0000

Form alliances with people in related industries, professions or non-profits. How can you help each other? Generating increasing referrals is what good marketing is all about.

Tip #72: Share your fantastic people resources.

Adrienne Zoble — Mon, 16 Jan 2012 11:30:51 +0000

Refer, refer, refer. Of course ensure that you’re referring good people. That said, your generosity will come back in spades.

Tip #71: Re-examine your priorities or lack thereof.

Janell Osborn — Mon, 09 Jan 2012 11:30:37 +0000

It’s time to get out from under your “We’re too busy to attend meetings, seminars, luncheons, etc.” syndrome. Even in these challenging times, it’s not usually no money; because most of these activities are pretty inexpensive. And no time? That’s simply no priority. Get out and schmooze. Represent your company! Increase your profile! No more [...]

Tip #70: Reap the benefits of the BuyLocal movements across the US.

Adrienne Zoble — Mon, 02 Jan 2012 11:30:43 +0000

In Fort Collins we have farmers’ markets from April through October. Then, at the end of October, we begin with our Winter Markets, which go to the beginning of April. All local produce, other foodstuffs, crafts – these markets are fantastic! What they do for the local economy is beyond one’s imagination. How active is [...]

Tip #69: Schmooze, schmooze, schmooze.

Adrienne Zoble — Tue, 27 Dec 2011 00:13:37 +0000

Make your Schmoozing plans each month with our 13-month Schmoozing Calendar; learn the discount you’re entitled to, based on your membership level. More than ever, people are realizing that, regardless of the efficiencies of technology, personal interaction is an unbeatable marketing strategy.